The Veggie Vanguard: Meatless Movement

Big Yay for Gen -Z

Veggie Burger, Meatless Meatballs , Vegan Sausages , Vegan Turkey, No Meat Sausages – These are the oxymorons that people at large would joke about just about a short of decade ago.

A Big Reality in today’s times, these are not just acceptable words but are part of a booming global plant based industry projected to reach $74.2 billion by 2027, growing at a CAGR of 15% from 2020 to 2027. A quick poll among 18+ individuals across different income and social levels revealed some of the major reasons for adoption or a consideration to switch to Plant based meat

global plant based industry project

Veggie Burger, Meatless Meatballs , Vegan Sausages , Vegan Turkey, No Meat Sausages – These are the oxymorons that people at large would joke about just about a short of decade ago.

global plant based industry project

A Big Reality in today’s times, these are not just acceptable words but are part of a booming global plant based industry projected to reach $74.2 billion by 2027, growing at a CAGR of 15% from 2020 to 2027. A quick poll among 18+ individuals across different income and social levels revealed some of the major reasons for adoption or a consideration to switch to Plant based meat

In general, it is found that the acceptance of plant-based meat is higher among young adults, college-educated, and higher-income households with 32% of plant-based meat buyers having an annual household income over $100,000, compared to 20% for non-buyers

Plant based meat equlise

With US being its early adopters , Plant based meat is fast catching up with other markets across the globe. Some of the key drivers of this shift is environmental concerns. According to a study by the Food and Agriculture Organization of the United Nations, the meat industry is responsible for around 14.5% of global greenhouse gas emissions.

In addition, the widespread deforestation and habitat destruction caused by the meat industry is a major contributor to global biodiversity loss

Plant based meat equlise

With US being its early adopters , Plant based meat is fast catching up with other markets across the globe. Some of the key drivers of this shift is environmental concerns. According to a study by the Food and Agriculture Organization of the United Nations, the meat industry is responsible for around 14.5% of global greenhouse gas emissions.

In addition, the widespread deforestation and habitat destruction caused by the meat industry is a major contributor to global biodiversity loss

When asked these group of individuals, top of the mind recall brands stood out to be , which also happen to be the Industry makers

group of individuals equlise

The shift towards plant-based meat is said to have a positive impact on global food security. The world population is projected to reach 9.7 billion by 2050 and with the current meat consumption patterns, it will be difficult to feed the world’s population. Plant-based meat offers to be a more sustainable and efficient way to feed the world.

There are also some critics who view this industry as a fad and next big industrial marketing gimmick. About 25% of the interviewed individuals who dissed this concept argued that plant-based meat alternatives are too processed and not healthy enough, quoting that natural meat and whole foods like fruits, vegetables, and legumes are better options for a healthy diet. There was also a skepticism around industry being not transparent enough about how it sources its ingredients, and that it may rely on unsustainable and unethical practices

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